Worried About Staying Connected?
When talking with some family and friends in recent days, one thing that really resonated with me is the fear of many small business owners and employees--especially those in sales or service industries--that they'll lose their connection with their clients as many businesses make necessary adjustments to avoid the spreading of illness. So today, I offer up just a few simple ideas that anyone can do to stay in touch and even expand on that precious relationship.
1. SEND AN EMAIL.
An email is a perfect way to let your customers know that you care. Consider including 4 things: 1. Their health and well-being are important to you. 2. What steps you're taking to prevent the spread of illness. 3. Any changes in communication or protocols that may affect them. 4. Remind the Why. Reiterate why you're in business and why you do what you do.
2. CHECK-IN VIA TEXT.
Checking in on their product purchases, services, and satisfaction can be as quick as sending a text message. If it's someone you have a personal relationship with it's ok to let them know that a detailed email has gone out and let them know who to contact with any questions or concerns.
3. START A COMMUNITY.
Consider starting a Private Facebook Page and send a link via text or email by which they can join. Let them know you want to stay in touch during this time and this would be a great way for them to interact with your team and other customers. Not into Facebook? Invite them to your business page on LinkedIn or Instagram to stay in touch with company announcements and updates.
4. OFFER SOMETHING SPECIAL.
An attitude of gratitude goes a long way. Consider a special offer for loyal customers or allow them to buy packaged services at a discount now that they can use later. This gives your customers a great deal, builds their confidence in you, and can keep some revenue coming in during a time when people may be canceling appointments.
5. SPREAD THE LOVE.
Consider utilizing your company Newsletter, a weekly email, or your Social Media pages to recognize customers and employees going above and beyond during what can be a difficult and stressful time. Did a customer help sanitize the counters after their visit, or take extra care to wash their hands when they came in? Did they help spread your new protocols via Social Media or share company updates or a positive message? Did an employee go the extra mile to make sure your space was sanitary and ready for customers to arrive? Consider giving these people a "shout-out" to help spread a sense of community and the positive connections that come from many caring hands.
Need an interesting way to share this with your team??
Check out the infographic here.
And type #STAYCONNECTED in the comments below and let us know what you will do TODAY to stay connected with your customers!